Clear landing pages for small service businesses

I help small businesses turn confusing websites into simple, goal-driven landing pages that people actually understand and click.

Get free review See portfolio how IT works

Cleaning Services

Electricians

Home Care

Beauty & Hair

Local Freelancers

ClearStep in 4 Simple Numbers

1 page, 2 key actions, 5 days, 0 tech jargon.

When someone lands on your page, you have only a few seconds to show what you do and what should happen next.

ClearStep uses one simple formula: 1 page, 2 main actions, 5 days to your first draft and 0 tech jargon.

The goal is simple: more real enquiries, not more pages. 

See how it works

1

ALL KEY INFO AND ONE CLEAR ACTION
ON A SINGLE LANDING PAGE. 

2

WHATSAPP +447473246024
OR A SIMPLE CONTACT FORM. 

5

TYPICAL TIME TO SEND
YOUR FIRST LAYOUT. 

0

PLAIN ENGLISH –
NO COMPLICATED WEB TALK. 

How the project runs (simple and fast)

How the ClearStep process works?

From first message to live page in 4 simple steps.

Step 1 – Quick call or message

Send me your current site or a short description of your service. In one quick call we define your main offer, ideal client and what the page should achieve.

Step 2 – Simple page outline

I sketch a clear one-page layout: hero, key sections and one main action. You approve this outline before I start designing anything.  

Step 3 – Design, copy & automations

I design a clean page and refine the text in plain English. Your form sends new enquiries straight to your email or WhatsApp (and into a simple list if you want).   

Step 4 – Launch & small tweaks

We connect the page to your domain and test it on mobile and desktop. After the first visitors, we adjust small details so the page feels 100% right for your business.  

PROCESS

What you can expect working with ClearStep?

A simple, transparent way of working so you always know what is happening with your website.

Before We Start

We listen to your story, your clients and your priorities. Together we agree on a small, clear plan so you know the exact price, timeline and what will be delivered.

During the Project

You receive short updates in simple language, not technical jargon. You can review each step, give feedback and ask questions, so the final website really feels like yours.

After the Launch

This is your space for ongoing support and, in the future, for client comments. We help with small tweaks, answer questions and keep things easy for you long-term.

“Ready to talk about your project? A short message is enough to start.”

FAQ

Questions you might have

Short, honest answers before we work together.

How is ClearStep different from a typical agency?

With ClearStep you always speak directly with me, not a rotating team. I focus on one clear page, not a huge site you don’t need. No long contracts, no upselling – just a simple project with a clear price. The goal is more real enquiries, not more fancy effects.

How long does a project usually take?

Most landing pages take about 5–7 days from first call to first draft. Small edits and tweaks usually fit into the next 1–2 days. If you already have your text and photos ready, things can move even faster. I’ll give you a realistic timeline before we start.

What do you need from me to get started?

I need a short description of your service, your main offer and how people contact you. From there, I help rewrite the text in plain language and suggest a simple page structure. We can use your own photos or high-quality stock images to match your brand. Once you approve the outline, I start designing the page.

CORE SERVICE #1

New landing page from scratch

Perfect if you don’t have a website yet or your current one doesn’t really fit your business. I design a fresh single-page site that explains who you are, what you do and how people can contact you – all in one clear view.

Start new page
CORE SERVICE #2

Redesign your existing website

Already have a website but it feels busy or confusing? I keep your domain and main branding, then turn your key information into one focused landing page that’s easier to read and more likely to bring calls, messages or bookings.

Redesign my site
OPTIONAL CARE PLAN

Keep your landing page up to date

Ideal if you want support after launch. I handle small text updates, image changes and basic checks so your landing page stays clear, current and working well – without starting a new project each time.

Ask about care plan

DELIVERABLES

WHAT YOUR PAGE INCLUDES

Everything visitors need to understand you and contact you in seconds.

E​ach ClearStep page is built to be simple, fast and focused. Instead of chasing trends, ​I combine a clean layout, clear copy and a single main action so your visitors know exactly what to do.

Clear structure

Sections arranged in a logical order so visitors quickly understand who you are, what you do and how to contact you.

Mobile-ready design

Designed mobile-first, so your page looks sharp and works smoothly on phones, tablets and laptops.

Hero that converts

A focused top section with a strong headline, short pitch and one clear button that leads people to call, message or book.

Simple navigation

One focused page and, if needed, a small top menu – no dropdown maze, just a clear path from first scroll to action.

DESIGN WINS

HOW CLEARSTEP IMPROVES YOUR PAGE

Small design changes that make visitors more relaxed and ready to contact you.

When I work on your landing page, I focus on a few simple design choices that make visitors more relaxed and ready to contact you.

Clean white space

I remove visual noise so your page feels calm and easy to scan. A clear layout helps visitors see your main message in seconds.

Smart highlight accents

Subtle yellow accents draw attention to what matters most: your main offer, social proof and contact actions.

Clear call-to-action areas

Buttons and key links stand out in a consistent blue, so people always know where to click to call, message or book.

Easy-to-read typography

Simple fonts, good line spacing and clear headings make your content readable on both desktop and mobile.

Get a free page review

PORTFOLIO

Sample landing pages

A few simple page concepts to show how ClearStep adapts to different service businesses.

Cleaning service

Fresh & simple booking page

A single-page booking site for a home cleaning service. Bright hero section, clear list of services, transparent “from” pricing, customer reviews and a simple booking form with secure online payment or WhatsApp contact.
See layout →

Client – M&C Home Support

Real home care landing page

A one-page site for M&C Home Support that explains their services in plain language and shows who they help and how visits work. Calm colours, friendly photos and one clear “Request a call” action make it easy for families to get in touch. 
View live site →

Electricians

Construction & commercial electricians

With 5+ years’ experience, we deliver clean installs, planned maintenance and compliant testing. RAMS-aware, PPE-first and tidy working, with clear quotes, reliable scheduling and professional handover documentation. See layout →

Beauty & hair

Booking-friendly page for salons

A one-page booking site for hair and beauty salons. Clear hero photo, highlight list of services with “from” prices, opening hours and stylist profiles, plus an easy “Book appointment” button via phone, WhatsApp or online form.
See layout →

Clear pricing, no surprises

Simple pricing for small service businesses

Choose the option that fits where you are now – from a free review to full support.

Free page review


£0 website check

I review your current page and send a short email with 1–2 clear ideas. Small changes that can make it easier to read and more likely to get enquiries.

Request review
New landing page – most popular

from £340

A focused one-page website designed from scratch for your service business. Mobile-ready layout, plain-language copy and one round of revisions included.

 ​Start new page
Redesign your existing website

from £290

I keep your current domain and branding and reshape your key information into a clear landing page. Easier to read and more likely to bring calls or bookings.

Redesign my site
Optional care plan

from £35 / month

For clients who want ongoing help after launch. Small text and image updates and basic support so your landing page stays up to date.

Care plan info

All prices are “from” amounts – I’ll confirm a fixed quote after your free website check.

Let’s build your page

About ClearStep

Hi, I’m Pedro Gonçalves, the solo designer behind ClearStep Web & Automation. I create clear, one-page websites for service businesses, using plain language and simple layouts so visitors immediately know who you are and how to contact you. With an IT background and years of small online projects, I focus on fast, stable pages that are easy to maintain, so you get more real enquiries, not more pages to manage.

Why ClearStep

Solo digital freelancer

You work directly with me, not a rotating agency team. I combine my IT background and years of web experience to keep your page fast, stable and easy to update.

Clear one-page layout

Each project focuses on a single, focused landing page. All key information, services and contact options – including email and WhatsApp – are organised in one simple flow from headline to action.

Fast, simple process

No long contracts, no upselling. Just a short briefing, a clean first draft within a few days and one round of revisions to make sure the page feels right for your business.

CONTACT

Request a free page review

Tell me your business + goal - ​I’ll reply within 24 hours.

Message form

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ClearStep 

Clear landing pages and simple automations for local service businesses – cleaning, electricians, home care and beauty. One clear page, one main action, more enquiries, built by a solo designer you speak to directly.

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Contact

Email: info@clearstepweb.com
WhatsApp: +44 7473 246 024

Usually replies within one business day (UK time).

Not ready yet? Save this page or send me your current site link – I’ll tell you the first 1–2 changes I’d make, no obligation.